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Hajar El Hanafi

Hajar El Hanafi

Data Transformation Lead – Panel hostess

Hajar El Hanafi is the Data Transformation Lead at Electrolux Group. An industrial engineer by training, she brings experience in tech strategy and transformation, having worked with large companies during her time at EY. At Electrolux, she leads the shift toward a data- and AI-driven future—focusing on business value, empowered teams, and responsible innovation through experimentation and learning.

Talk: Embracing AI: Dare to experiment and learn
Focus Session Speaker: 2025

Sandy Sandhu

Petter Bohman

Director of Digital Experience Platform, Electrolux Group

Laura Day

Main Partners

Accenture EY Infosys Nordea

Co-Creating Partners

ABB ATG B3 Consulting Group Bonnier News CGI Co-native Dell Deloitte Dun & Bradstreet EasyPark Electrolux Group Experis FDJ UNITED H&M Handelsbanken HiQ Hitachi Energy ICA Gruppen Knowit Länsförsäkringar AB LeoVegas Group LinkedIn Lovable N-ECCA Nasdaq Sandvik Scania SEB Skandia Swedbank Sylog Tele2 Tietoevry Tobii Dynavox Vattenfall Visma

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