Almedalen 2025: Recap

Women In Tech Allies – Launching our newest initiative

We proudly launched WIT Allies, our latest initiative to engage more men as active allies in transforming the tech industry. At the seminar 30% of the audience were men – more than usual, but we want more and a 100% male panel. This is just the beginning – allyship isn’t optional, it’s essential. 

Massive thanks to our panelists:

• Patrik Nylander, Accenture Sweden
• Stefan Alariksson, Dun & Bradstreet
• Peter Strömberg, Foxway
• Pär Johansson, Tietoevry
• Moderated by: Andreas Ekström

WIT State of Women in Tech 2025 report launch & seminar

We unveiled our brand-new State of Women in Tech 2025 report and hosted a seminar  about what’s working – and what’s not – in Sweden’s tech ecosystem.

A few key takeaways from the report:

• 99% enjoy working in tech – driven by challenge, learning & purpose
• Poor leadership is the top reason women consider leaving
• 57% report unequal treatment – especially younger women
• The gender pay gap still persists
• Inclusion must be company-led – not left to individuals

📎 Read the full report

▶️ Watch the seminar

The seminar brought insights from:

• Charlotta Kvarnström, EY
• Elin Eriksson & Sofia Andersson, Women in Tech Sweden
• Panelists: Anna Gulliksen (Tietoevry), Åsa Zetterberg (TechSverige), Camilla Georgsson (Teknikföretagen), Arba Kokalari (Member of the European Parliament), Moderated by: Åsa Johansen

Åsa Johansen at CommToAct Digital Inclusion Award 2025

Our Director, Åsa Johansen, was honoured to join the panel and award ceremony for the CommToAct Digital Inclusion Award 2025, hosted by Skandia.

“Digital inclusion is a human right — not a luxury. We must design systems where no one is left behind, and that starts with listening to those furthest from the table.”– Åsa Johansen, Director, Women in Tech Sweden

In the panel she joined: Annette Tannerfeldt, Skandia, Lennart Engelhardt, FUNKA.se (moderator), Anna Carlsson Sigstedt, Diversity Charter Sweden, Gabriel Lundström, Skandia

Congrats to Afa Försäkring on winning the CommToAct Digital Inclusion Award 2025 – well deserved! And thanks to Skandia for highlighting the importance of digital inclusion.

Elin Eriksson at Vision’s Roundtable on AI & Equality

Our Creative Director, Elin Eriksson a roundtable discussion hosted by Vision Fackförbund, to explore if AI will be a colleague or competitor in today’s and tomorrow’s working life. 

One thing is clear: the AI ​​issue is not just technical – it is business critical, political and very human. The AI revolution can – and must – be gender-equal. Collaboration across sectors is key to ensuring no one is left behind in the future of work. As the discussion brought together actors from politics, research, tech and the trade union movement, the common question that stood out was: How do we ensure an ethical, inclusive and equal AI transition?

With endless opportunities as well as brand new challenges, what is required for the public sector not to lag behind in technological development? And how can we at the same time protect people’s influence in working life.

“The systems we build today will shape generations to come, so we need to teach them to include all of us. And the processes at our organisations better be set up for fast iterations, as we need to be able make new decisions at an unprecedented speed.” – Elin Eriksson, Creative Director, Women in Tech Sweden

Thanks to: Dalia Eid, vice ordförande Vision, Markus Bylund, chef för digitalisering och förnyelse, SKR, Carl Heath, senior forskare och fokusledare för området digital resiliens i RISE, Christoffer Öqvist, regionråd och RSO, Region Sörmland, Maria Forsgren, doktorand vid Institutionen för psykologi vid Umeå universitet, Ann-Therése Enarsson, VD Futurion

Amalia Berglöf at Chalmers roundtable on Equality & Retention

Amalia Berglöf took part in a roundtable hosted by Chalmers and partners, focused on equality, retention, and what it really takes to move the dial on inclusion in tech.

Key reflections:

• There’s a clear gap between “DEI” and “gender equality” — the term DEI can feel loaded, especially in Swedish contexts.
• We need systematic, transparent, long-term efforts.
• Goals should energise — not overwhelm.
• Cross-silo collaboration is essential — no one should do this work alone.
• Language matters. Let’s adapt our messaging to reach people where they are.

WIT Observations from Key Panels

Almedalen is about listening as much as it is about speaking. We took the opportunity to attend several key sessions that echoed our own mission and sparked new thinking around inclusion, innovation, and leadership in tech.

Google + TechSverige: Can Sweden Lead in Tech Again?

Sweden has the infrastructure, the talent, and the values to be a global leader in tech. But as several panelists stressed: that leadership won’t happen by accident.

We love the ambition behind the government’s Digitalisation Strategy – it’s a strong foundation. But as the discussion made clear, we also need action, urgency and clarity.

Sweden also needs a comprehensive AI strategy – fast. The future is already here, and without strategic direction, we risk falling behind.

Swedbank: Inclusion & Diversity – Ideology or Business Case?

This session cut straight to the point: what’s happening in the U.S. around DEI rollbacks has global ripple effects. And in Sweden, we can’t afford to assume our progress is permanent.

There was real energy in the room around defending and doubling down on inclusion – not as a “nice-to-have,” but as a driver of innovation, retention, and long-term competitiveness.

Some words really stuck with us:

• “We shouldn’t just keep going – we should accelerate.” – Deqa Abukar
• “The work of inclusion must be shown – let’s start with the payslip.” – Seher Yilmaz
• “The work of DEI too important to leave to politicians.” – Petter Stordalen