Elena Breda

Elena Breda

Elena joined Electrolux in 2002 and has strong experience in sales and marketing strategy and execution, innovation, product portfolio management and product development, having worked in different marketing, sales, product line and R&D roles in EMEA, APAC and Global Organizations. During this time, she has been based in Italy, Belgium, Sweden and Singapore. Elena has contributed to the success of different product launches and profitability turnarounds, being skilled in obtaining and interpreting the voice of consumers to create product roadmaps and develop competitive strategies.

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