Elin Eriksson joins panel on female entrepreneurship at SSE

How do we create a better space for female entrepreneurship?

The session, held at the Stockholm School of Economics, focused on a pressing question: How do we create a better space for female entrepreneurship?

Elin was joined by:

• Giada Baldessarelli, Assistant Professor at the SSE House of Innovation
• Valentina Tartari, Jacob and Marcus Wallenberg Professor of Innovative and Sustainable Business Development, SSE
• Moderated by Kvinnovation’s co-founders Gabriella Malki and Marie Samre

Together, they discussed everything from psychological safety and inclusive work cultures to how we define success and the hidden biases in traditional funding and policy systems.

One of the most urgent topics? Access to capital.

“Under 1% of venture capital goes to women. This is not just unfair – it’s a waste of money and a loss of brilliant ideas. The fact that the other 99% goes to men cannot be allowed to continue. It should be regulated by law. Equity in funding is not just a moral issue – it’s an economic necessity.”
– Elin Eriksson, Women in Tech Sweden

Elin emphasized the need to move beyond just conversations and role models (though both are vital) toward structural change: rethinking how we measure risk, success, and innovation itself. She called for new metrics that reflect diverse journeys, and policies that don’t just “encourage” equity but enforce it. It should be the law.

As Elin put it:

“We keep asking women to pitch better. Maybe it’s time we ask investors to listen better.”

We’re proud to see our Creative Director represent the Women in Tech Sweden mission so powerfully—and grateful to Kvinnovation and SSE for hosting such a thoughtful and necessary conversation.