Sofia is a B2B digital growth and sales strategist experienced in growth technologies and CRM- and marketing automation. She has a particular interest in the intersection of business and technology, and how to leverage the full potential of digital solutions to support business growth. Sofia is used to work in landscapes with complex and long sales cycles, and how to implement data driven automation processes to align marketing and sales. At Columbia Road, Sofia also works with sustainability and DE&I-initiatives, which has always been a core interest.
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