Sara Hallin Sandström

Sara Hallin Sandström

Sara is responsible for the CMF design of Electrolux’s Wellbeing products. CMF is a field within Product Design that focuses on the outer surfaces of the product and how they look and feel. She holds an MA in Industrial Design and has specialized in CMF design with a specific interest in trend forecasting. Her ambition is to design for a more circular future and create products made of recycled materials that are designed to be recycled again and again after end-of-life. She is passionate about gardening and brings awareness around sustainability into her work as a CMF designer.

Anna Mellqvist

Liselotte Engstam

Inger Lise Eng

Main Partners

Accenture EY Infosys

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Åsa Johansen


Elin Eriksson

Creative director and curator

Annsi Krol

Business development

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