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Hajar El Hanafi

Hajar El Hanafi

Data Transformation Lead – Panel hostess

Hajar El Hanafi is the Data Transformation Lead at Electrolux Group. An industrial engineer by training, she brings experience in tech strategy and transformation, having worked with large companies during her time at EY. At Electrolux, she leads the shift toward a data- and AI-driven future—focusing on business value, empowered teams, and responsible innovation through experimentation and learning.

Talk: Embracing AI: Dare to experiment and learn
Focus Session Speaker: 2025

CEO, Daya Ventures

Malin Frithiofsson

Co-Founder & Executive Director, Emerge Institute

Helen Tsim

How to build a great customer experience with AI, APIs and IAM

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