Gathoni is a Senior UX Content Designer at FDJ United, where she turns regulatory complexity into experiences that actually make sense to people. Born and raised in Kenya, now based in Sweden, she brings a rare blend of backgrounds in front-end development, marketing, and media management that shape how she thinks about content: not just as words, but as architecture. With over a decade of experience across 9 brands, 13+ markets, and 10+ languages, she specialises in building scalable content systems that hold up under compliance pressure without losing their humanity. Gathoni believes the most interesting design problems live at the edges, where regulation meets empathy and language becomes the difference between confusion and trust.
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