Caroline Fletcher

Qualitative & Design Research Lead, EY Seren

With over 20 years of experience, Caroline is a dedicated and energising leader who builds bridges of human understanding between the world’s largest organisations and the people they serve. A Principal Design Researcher at EY Seren in London, Caroline has conducted over 5000+ hours of research for hundreds of clients, listening, immersing, and learning from thousands of people all over the world.

A Gen AI optimist, Caroline is passionate about exploring and understanding how organisations approach the challenges and opportunities that Gen AI technology brings through human-centred research and design. She enthusiastically believes that if we ‘fall in love with a problem’, organisations can use Gen AI to innovate far beyond ‘use cases’ and can unlock extraordinary opportunities for customers, teams, and brands.

Caroline Fletcher

Linda Rothan Cederberg

Inanna Lallerstedt

Maria Gripseröd Norrman

Main Partners

Co-Creating Partners

Friends of Women in Tech

Join us