Caroline Fletcher

Qualitative & Design Research Lead, EY Seren

With over 20 years of experience, Caroline is a dedicated and energising leader who builds bridges of human understanding between the world’s largest organisations and the people they serve. A Principal Design Researcher at EY Seren in London, Caroline has conducted over 5000+ hours of research for hundreds of clients, listening, immersing, and learning from thousands of people all over the world.

A Gen AI optimist, Caroline is passionate about exploring and understanding how organisations approach the challenges and opportunities that Gen AI technology brings through human-centred research and design. She enthusiastically believes that if we ‘fall in love with a problem’, organisations can use Gen AI to innovate far beyond ‘use cases’ and can unlock extraordinary opportunities for customers, teams, and brands.

Caroline Fletcher

Carina Wiman

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