Just like this year’s theme, “Space to Play,” which encourages us to push boundaries and embrace the unknown, my life has been a journey of challenges and new beginnings. Having attended eight schools and moved to a new city every 2 to 3 years, I have consistently started fresh, made new friends, and embraced diverse cultures. Transitioning from a decade as a fashion designer to a UX designer and moving across three continents has shaped my approach to product challenges. I blend creativity, precision, and fun in my work.

I have two potential topics that I believe are often underrepresented in conferences, and I am eager to share my knowledge and experiences on them. These subjects not only reflect my journey but also offer valuable insights that can benefit others in the field.
These experiences have helped me foster conversations and build relationships, essential for effective UX design, which thrives on teamwork and collaboration.
My professional experience ranges from building initial apps for early startups to leading the design team at Swedish telco Tele2. Currently, I serve as a Staff Product Designer at LeoVegas.