Frida Värnlund

Head of Product Analytics at Visma

Frida began her career at Visma as a Management Trainee, following a Master’s degree in Industrial Engineering and Management from KTH. She has since held a variety of roles across the organization, all with data at their core.

Today, she serves as Head of Product Analytics at Visma Group, where she works to empower Visma’s 190+ companies to make smarter, faster decisions by leveraging AI and analytics—turning product usage data and customer feedback into actionable insights.

Frida is passionate about transforming product development practices in the age of AI and thrives at the intersection of product, engineering, and data.