Join us
Join us
Frida Värnlund

Frida Värnlund

Head of Product Analytics at Visma

Frida began her career at Visma as a Management Trainee, following a Master’s degree in Industrial Engineering and Management from KTH. She has since held a variety of roles across the organization, all with data at their core.

Today, she serves as Head of Product Analytics at Visma Group, where she works to empower Visma’s 190+ companies to make smarter, faster decisions by leveraging AI and analytics—turning product usage data and customer feedback into actionable insights.

Frida is passionate about transforming product development practices in the age of AI and thrives at the intersection of product, engineering, and data.

Focus Session Speaker: 2026

Linnéa Kornehed, Einride

Non-technical staff, Lovable

Olivia Jacobsson

Elin Eriksson and Paulina Modlitba

Main Partners

Accenture Ericsson EY Infosys

Co-Creating Partners

ABB Arbetsförmedlingen ATG B3 Consulting Group Bonnier News CGI Deloitte Experis FDJ UNITED H&M Handelsbanken HiQ Hitachi Energy ICA Gruppen Knowit LeoVegas Group LinkedIn Lovable Saab Sandvik Scania SEB Skandia Snowflake Swedbank Telenor Tieto Tobii Dynavox Vattenfall Vend Visma

Friends of Women in Tech

Barebells ChangersTech Confetti DataTjej DAYA East Sweden Tech Women EMMSTech Epicenter Stockholm Eventulator Exsitec Girls at Tech Nordics Gothenburg Tech Week Har vi åkt till Mars än? ImagiLabs Jobbsprånget Mentimeter Mingla Nordic Women in Tech Awards Onemotion IMC Øredev People People People PEPP Pink Programming PyLadies Stockholm Stockholm Business Region TechBBQ Technigo TechSverige Tekniksprånget Tjejer Kodar Trippus Ung DataTjej Women in AI Women in AI Sweden Women in Data Science AI & ML Sweden Women in Space Sweden Women in Tech Denmark Women in Tech Gothenburg Women4Cyber Yodabee