Elsa Bernadotte is co-founder of Karma, the Swedish food rescuing app where restaurants sell their surplus food and consumers can buy great food at a lower price. Together with her team, her vision is to lead the way to a more sustainable society by disrupting the food industry and fight global food waste. Elsa was recently named to the 2018 Forbes 30 under 30 list and her company has been awarded one of the top 100 hottest startups in Europe by Wired UK. Prior to Karma, Elsa founded Pop Fruits, a healthy ice-cream alternative made of frozen fruit on sticks where she spearheaded operations in four markets including business development, setting up production in southern Vietnam, and sales and marketing operations. Eventually, Elsa sold the company and soon thereafter founded Karma.
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