Anastasia Trofimova

Anastasia is the Co-founder and CEO of Your Beet, a foodtech startup, an app that makes it super easy to transition to more healthy, sustainable and personalized foods. Your Beet is like Spotify for Plant Based recipes x personal digital nutritionist.

Prior to starting Your Beet, Anastasia worked as a management consultant at BCG while her co-founder Anna worked as a digital product lead at H&M. What brought them together was their common experience of how difficult and time consuming it was to switch to a more sustainable and healthy food habits and the realization that there isn’t enough services out there today that would make this transition easy, personalized and safe. That’s how Your Beet was born. Now they are a team of five women using tech to redefine how millions of people worldwide do food.

Anastasia Trofimova

Elsa Eugensson Irwe

Satu Goldbech

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