Sofia is working with digital product development at Care by Volvo. She has been with the company since 2003 and experienced the transformation journey from inside. As the first product manager for the “Volvo On Call app” in 2013 Sofia and her team was establishing the very first digital channel between Volvo and the end user. As the company is now shifting business model, from retail sales to direct to consumer subscriptions, Sofia is part of building the e-commerce experience.
Agenda & focus sessions 2022