Dark patterns can drive clicks and conversions in the short term, but what’s the real cost in lost trust? The fine line between business strategy and manipulative design creates a gray area where small decisions can have major consequences. With stricter regulations and increasingly aware users, ethical design is becoming a competitive advantage. In this session, you’ll learn how to identify, avoid, and replace dark patterns with transparent and sustainable UX design.
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Communication & Marketing | Community & Social Impact
Freja Modig | LinkedIn
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AI & Machine Learning | Trends & Foresight
Annie von Heijne, Maaret Malinen | ICA Gruppen
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Leadership & Career Paths
Karin Zingmark