No more Dark Patterns: Building Trust Instead of Frustration with UX design

Speaker: My Dahlstrand
No more Dark Patterns: Building Trust Instead of Frustration with UX design

Dark patterns can drive clicks and conversions in the short term, but what’s the real cost in lost trust? The fine line between business strategy and manipulative design creates a gray area where small decisions can have major consequences. With stricter regulations and increasingly aware users, ethical design is becoming a competitive advantage. In this session, you’ll learn how to identify, avoid, and replace dark patterns with transparent and sustainable UX design.