Frida Almgren has been working within communications for over 15 years and is passionate about great stories and the positioning of brands. Since three years she is running her own business as a communications expert supporting both international brands and start-ups with strategic communications. Together with her partner Sabina Schött she founded Comms Workout, offering engaging media and message trainings to management teams and leaders helping them become excellent spokespersons and brand ambassadors. Frida has previously been working as Head of Communications at Mastercard Nordics and Batics and as PR consultant at an international PR-agency in Stockholm and London.
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