Kindred’s purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society.

Our purpose explains the reason why we exist and reflects our values and commitments to making a positive impact on our key stakeholders, including customers, employees, shareholders, and the community. We’re home to nine gambling brands, trusted by millions of customers around the world. New technology promises to immerse consumers deeper into live-action sport and we keep driving technical advancements with an apps-first approach. Our long-term success is driven by our people; a diverse team of over 2000 people representing 60+ nationalities worldwide.