Gen AI is reshaping the entire marketing value chain from strategy, planning, content production and marketing activation

Gen AI is not just a hype, it’s reinventing the entire marketing value chain, transforming brand & creativity, content production and marketing activation. In this session Kristina will share Accenture Songs approach to the future of marketing, examining its impact on operations and the balance between human creativity and gen AI capabilities. She will also touch upon navigating the complex gen AI landscape, planning for the future and providing insights on where to start.