Gen AI is not just a hype, it’s reinventing the entire marketing value chain, transforming brand & creativity, content production and marketing activation. In this session Kristina will share Accenture Songs approach to the future of marketing, examining its impact on operations and the balance between human creativity and gen AI capabilities. She will also touch upon navigating the complex gen AI landscape, planning for the future and providing insights on where to start.
HR & Well-being
Nataliya Stoyanovych
AI & Machine Learning
Charlotta Kvarnström, Caroline Fletcher, Therése Treutiger, Anna Felländer, Ida La Spisa | EY
Diversity, Equity & Inclusion (DEI) | Sustainability & Innovation
Adriana Knouf
General inquiries:
info@womenintech.seOur membership is completely free and doesn't come with any obligations. You'll hear from us with news, invitations to meet-ups, the main conference, digital talks and the occasional question, offering or survey.
Join Us