AI isn’t magic, it’s your new tool

Join Annika Bäckström as she explores synthetic media, revealing its potential to amplify creativity. Discover how AI services created by companies like Midjourney research lab, OpenAI and Stability AI are transforming the creative landscape and why it’s essential to discuss generative media services as tools. Annika addresses ethical concerns and underscores the importance of mastering prompt crafting to harness the full power of AI in creative fields.