Communications Plan

V6-7: Press Release 

FINAL PRESS RELASE ENG

FINAL PRESS RELASE SWE

Shareable Quotes:
– Temat handlar om mod i osäkra tider. När trycket ökar har vi ett val: att frysa eller att röra oss framåt med medvetenhet och riktning. Vi vill hjälpa människor och organisationer att göra det senare, säger Elin Eriksson, Creative Director, Women in Tech Sweden.

– This theme is about courage in uncertain times. When pressure increases, we have a choice: to freeze, or to move forward with intention and direction. We want to help people and organizations do the latter”
says Elin Eriksson, Creative Director, Women in Tech Sweden.

– I tider av osäkerhet är det lätt att backa. Våra partners gör motsatsen. De väljer att stå kvar, stå upp och ta ansvar för hur teknik, kompetens och möjligheter formas framåt. Det är avgörande – inte bara för våra medlemmar, utan för hela branschen, säger Åsa Johansen, Director, Women in Tech Sweden.

“In times of uncertainty, it can be tempting to step back. Our partners are doing the opposite. They are choosing to stay, stand up, and take responsibility for how technology, skills, and opportunities are shaped going forward. That matters — not just for our members, but for the entire industry, ” says Åsa Johansen, Director, Women in Tech Sweden.

V7-8: Partnership Announcements

Your logo is already live on our website, and your partnership has been celebrated in WIT Bits, our newsletter reaching all 30K members.

Following the press release, we will also publish a social media announcement introducing and celebrating our partners.

2-8th March: International Women’s Day Campaign

For International Women’s Day, we are partnering with Eventualtor to create a customisable social media template. The goal is a synchronised social media activation on March 8.

Campaign Concept:
Legacy in Motion – Thank the ones before. Cheer on the ones now.

This campaign is about role models — the ones who shaped history, and the ones shaping us today. This International Women’s Day, we collectively honour the women who paved the way and publicly celebrate the role models in our own networks who carry that legacy forward.

14th April: Purple Wave Campaign

We are also planning our Purple Wave campaign — a coordinated LinkedIn moment where attendees, volunteers, partners, and speakers post at the same time on the same day, using a shared media kit.

• Platform: LinkedIn
• Media kit (example from last year)
• Date for this year: 14 April

More details and assets will be shared closer to launch.

Exampel from 2025