Welcome to ICAx and Women in Tech’s live lunch session on May 27.ICAx is an internal innovation hub, with the purpose to explore, experiment and create new business for the ICA Group.

In this session we’ll get to know a bit more about what you actually do at an innovation hub. How do “innovation projects” fit in a big organization? With Xlead Sofie Karlsson, we will go behind the scenes at ICAx, and talk about what they really do on an everyday basis. We’ll be discussing tools and methods, and ICAx will share their internal innovation process, different experiments they work with as well as learnings and insights achieved along the way.

The session includes a Q+A at the end.

General inquiries:


Åsa Johansen



Elin Eriksson

Creative director and curator


Annsi Krol

Business development


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