Dark patterns can drive clicks and conversions in the short term, but what’s the real cost in lost trust? The fine line between business strategy and manipulative design creates a gray area where small decisions can have major consequences. With stricter regulations and increasingly aware users, ethical design is becoming a competitive advantage. In this session, you’ll learn how to identify, avoid, and replace dark patterns with transparent and sustainable UX design.
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Sustainability & Innovation
Sana Alajmovic, Sana Alajmovic
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AI & Machine Learning
Olivia Mark, Ranya Said, Alice Boström, Ebba Heselius, Yana Litvinova | Accenture
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Diversity, Equity & Inclusion (DEI) | Leadership & Career Paths
Maria Arneng, Hanna Linn, Elin Wallberg