Dark patterns can drive clicks and conversions in the short term, but what’s the real cost in lost trust? The fine line between business strategy and manipulative design creates a gray area where small decisions can have major consequences. With stricter regulations and increasingly aware users, ethical design is becoming a competitive advantage. In this session, you’ll learn how to identify, avoid, and replace dark patterns with transparent and sustainable UX design.
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Cybersecurity & Hacking | Trends & Foresight
Kari Anna Fiskvik, Kari Anna Fiskvik
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Cybersecurity & Hacking
Heléna Malm, Petra Klein | Swedbank
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Business & Entrepreneurship | Sustainability & Innovation
Jing Zhao, Doreh Bovelet, Sindhusha Marakani | EasyPark