Gen AI is not just a hype, it’s reinventing the entire marketing value chain, transforming brand & creativity, content production and marketing activation. In this session Kristina will share Accenture Songs approach to the future of marketing, examining its impact on operations and the balance between human creativity and gen AI capabilities. She will also touch upon navigating the complex gen AI landscape, planning for the future and providing insights on where to start.
HR & Well-being | Sustainability & Innovation
Griet Staelens, Edit Safrankó, Elena Breda | Electrolux Group
HR & Well-being | Leadership & Career Paths
Mariana McEvoy, Sofia Larsson, Christina Widing, Linda Borelius
Sustainability & Innovation | Trends & Foresight
Menatalla Ashraf, Daniel Lundin | Scania
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info@womenintech.seOur membership is completely free and doesn't come with any obligations. You'll hear from us with news, invitations to meet-ups, the main conference, digital talks and the occasional question, offering or survey.
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