There is a quote by Carl Jung that goes “The world will ask who you are, and if you don’t know, the world will tell you”. In this practical talk we’ll look at the importance of storytelling in relation to what you do professionally and how storytelling can help you present and sell what you do in a more efficient and better way. We’ll cover why you need to create a story around yourself, how to do it, and why you really need to own it to succeed as a woman in tech.