Frida Looman has an extensive leadership background within advertising, service- and innovation design and digital communications agencies where she successfully worked with many large and international clients. Today she is an appreciated Team Manager at Bonnier News Tech. The product team she manages develops the praised digital products of Dagens Nyheter, Sweden’s largest morning newspaper. Frida embodies an inclusive, adaptive and empathic leadership. Born and raised on skis in Åre, Jämtland now living in Saltsjöbaden with her husband and two sons.