13:00-13:45 FOCUS SESSION

How do you future-proof your product development?

Partner: Visma

How do we develop great products? We have to listen to our users, but you can do that in different ways. Learn what measurements, tools and processes we have used in Visma to move from a feedback driven to user insights driven organisation. Louise will share her experience as new CTO in Visma’s Kontek Lön and what steps you can take to find answers to the question that most product people continuously ask themselves: How do we know what to build for the future?

Speakers: Louise Lindberg, Hanna Carmvall

14:00-14:45 FOCUS SESSION

Accenture Life Trends

Partner: Accenture

This year, people are seeking ways to adapt in an uncertain world.

Emerging technologies are giving control to people, with never-before-seen outcomes for businesses and individuals.

Artificial intelligence (AI) lets people express their natural creativity, Web3 offers the chance to help shape the brands they love, and tokenization may soon hand them full control over their personal data.

These seemingly small shifts in control will alter power dynamics on a systemic level. Business leaders must wonder: How much of themselves will customers be willing to give to brands? How will brands build trust and use new technologies for growth?

Building on the 15-year legacy of Fjord Trends, this report—Accenture Life Trends 2023—has the same inspiring content. This year’s report is rooted in life centricity and examines the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs.

We’ve identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond.

Speaker: Ylva Wikström