2. The fascinating world of Eye TrackingPartner: Tobii
In this session we will take you on a journey through the fascinating world of eye tracking; the technology that powers it, what we can analyze and understand from the data we collect and some interesting use cases. We explain how eye tracking can enable a better understanding and monitoring of human cognitive states and behavior. Then look at an application where researchers use eye tracking data for analysis, the challenges that may be encountered but also see how conclusions can be drawn from collected gaze.
Speakers: Sara Better, Senior Software Developer at Tobii; Clémentine Francois, Head of Biomedical Engineering at Tobii; Neda Zamani, R&D manager at Tobii; Miriam Sheedy, Director of Operational Excellence at Tobii