3. Creating a leading customer experience through unified commerce

Partner: ICA Gruppen

The market evolves faster than ever and to keep being relevant to our customers we need to create new solutions. At Apotek Hjärtat (part of ICA Gruppen) we are developing our unified commerce offering by leveraging our physical and digital channels to create a great customer experience. The customer journey is complex and individual preferences vary. By listening closely to our customers, putting ourselves in their shoes and working in cross-functional teams, we are developing the pharmacy of the future. We will give you examples on how to nurture a customer centric culture and how you use your strengths to create a leading customer experience.

Speakers: Sara Billstam, CSO Apotek Hjärtat part of ICA Gruppen